As a society we have the best labels for parents. Tiger moms, helicopter dads and lawn mower parents are just some of the garden varieties outs there. But, when it comes to describing managers we only have good and bad. As a mom to a 3-year old and a manager for over 10 years, I belief our workplace can benefit greatly if we start labeling managers just like we label … [Read more...]
How to Direct Link to Google Review
Having a direct link to your Google Business Review makes it more convenient for your customers. They no longer need to look your business up, click around, and then type up a review. It's a great way to remove additional barriers to getting reviews! Directly linking to Google Review makes it easy for your customers. 2 Steps to Getting Your Direct Link: 1. Look up your Google … [Read more...]
“Show Your Work” – An Online Marketing Framework for Creators
I picked up Austin Kleon's "Show Your Work" as a bedtime read, but underneath it's colourful cover is a novel framework for every modern creative worker to build an online presence around their work. I didn't sleep very much that night and I took notes - it's the exact marketing framework I have been searching for.His framework is not just useful … [Read more...]
Technical Side of Business – What Business Folklore Leaves Out
I Believed Business Folklore For the last 6+ years I have fell victim to many "business folklore". One stood out in particular - you don't need to know the technical details to be successful in business. Although this is technically true, for example would be you don't need to know how to fly a plane to run a successful airline. But, you sure need to know logistics and about … [Read more...]
Adding SSL Certificate – The Single Most Important IT Project for My Marketing in 2019
This is the single most important marketing project in my role as the IT manager for Sunberry Fitness. I updated our Wordpress multi-sites install from http to https, this will help with our SEO and website visitor experience in the long run. I will share with you How I explained this project and got support A list of resources and guides on how to tackle to project … [Read more...]